There is another less obvious reason why SEO in Industry Email List SERPs is becoming a crucial component of core SEO, summed up in the following comment rand made in the conversation resulting from the above tweet. For longer searches, as rand points out in his original tweet (and as he reiterates in this comment). Then INSERR SEO is critical, especially since, at least right now, it's hard to discern what should be the goal of featured snippets, if not to generate. As is often the case in the digital world, marketers, and companies that figure out how to answer these tough questions will be the big winners. How to optimize your content for the SERPs now to answer the question on everyone's mind: how do you optimize your content for a featured snippet on the Google results page?

Here is the concise answer on how you can earn a featured snippet on Google search result pages: do some keyword research to come up with a short list of specific questions that you a) can answer and b) rank for rank well to appear on the first page of results for any of these search questions optimize the content of your web page so that it very specifically answers the question seven practical tactics to optimize your website in competitive SERPs some actions can be taken to optimize a website for competitive search engine result pages (SERPs). Here are some practical tactics: 1. Optimize your top 10 ranking keywords for a featured snippet. A snippet is an excerpt from a website that appears on a SERP to answer a user's question, so they don't have to search further. The most general forms of featured snippets are tables, texts, lists, and videos. To achieve a featured snippet, analyze which keywords from your current organic rankings appear in featured snippets and use the top ten to optimize your website. 2. Optimize for Google, site links, present the most important pages of your website directly in your search results.