Minimalism in Logo Design

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Minimalism in Logo Design

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Incorporating a minimalist approach into your logo design spares your consumer the clunky, gaudy design of your less sophisticated competitors and solidifies your place as a contemporary brand. But what is minimalism, exactly? Minimalism is a design approach that utilizes existing elements, maximizing simplicity and capitalizing on space. The technique is found across creative mediums from fax number database visual arts to music and literature, and of course, in design of all kinds. The minimalist way may seem effortless, but don’t be fooled into believing that it is empty or boring. While minimalist methodology subscribes to a “less is more” approach, the strategic use of restraint can produce serious impact. Nowhere is that truer than in creating a symbol of your brand. Minimalism in a nutshell — Minimalism as an artistic concept didn’t come about until the 1960’s and 70’s, though its roots extend much deeper and span many cultures. Japanese design gives us a glimpse into the earliest forms of intentional minimalism.

The Japanese subscribe to the fax number database concept of ma, which roughly translates to “the space between objects.” This clean aesthetic can be found in home and outdoor design, architecture, and fashion (think: Zen gardens and pristinely tailored kimonos). traditional Japanese home A traditional Japanese home demonstrates minimalism at its finest via Pinterest The Dutch have also been big players in minimalist design. Between 1917 and 1931, painters Theo van Doesberg and Piet Mondrian—along with architect Gerrit Reitveld)—led the De Stijl (Dutch for “The Style”) Movement, a design aesthetic that embodied an abstract harmonic design relying on primary colors, space, and geometrics. These characteristic live on today as the foundation for the modern minimalist aesthetic. Mondrian's Composition with Yellow, Blue, and Red The De Stijl movement as seen in Mondrian’s Composition with Yellow, Blue, and Red, 1937-42 The Germans get credit for “less is more.” The author of this minimalist sentiment was Ludwig Miles van der Rohe, a German architect who was a notable player not only in establishing key principles of minimalism, but of modern architecture as well. Much of his design was centered around clarity and open space. Re-branding toward minimalism —

In the early 1900’s, during the infancy of modern business and branding, company logos weren’t fancy, just a quick way of communicating a brand name to consumers. First Pepsi Cola logo Bet you didn’t recognize this Pepsi throwback! Early logos were usually nothing more than the business’s name in a popular font of the time, sometimes encased in a simple geometric shape. But as consumerism rose and the fight fax number database for the customer picked up speed, companies began to put more brainpower into branding and the importance of customer recognition. This lead some companies to adopt clunky, kitschy logos in attempts to set themselves apart. These logo designs are reminiscent of that picture of your mom from the 80’s with frizzy, permed hair and electric blue eyeshadow—an endearing blast from the past, but best that it’s evolved. To keep up with the times, many companies eventually modernized their logos, which really means giving them a minimalist makeover. Ford is a great example of a long-standing business that has remained true to its roots while bringing its logo into the 21st century.