Picking up the double 11 popular brand

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christopher6
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Picking up the double 11 popular brand

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The annual Double 11 Global Shopping Carnival is on the scene again. I have to say that a Double 11 event is enough for marketers, operators, and copywriters to study hard for a year. Especially the promotion pages of brands, whether it is gameplay, form, or copywriting, are very worth watching and observing, and they are definitely valuable knowledge. I specifically went to pick up the flagship stores of some popular brands in the past Double 11. Take a look at their promo showcase, learn it right away. Have you ever thought that your purchasing decisions must really be what you think - your rational and shrewd decisions? Not necessarily, not really.

Full of tricks. The price anchor The price anchor point is enduring List of Consumer Mobile Number in e-commerce applications. The general idea is that if you come across a product, the price that makes the first impression (or the price when we first decide to buy the product at a certain price) will have a long-term effect on the willingness to bid for the product. influences.

This price is the "anchor". For example, the original price is 999, and the current price is 399. Simple and practical! This 999 is an anchor price, which enhances your perception of the value of the product itself: this product is of good quality and is worth 999 yuan. If there is no such anchor, only the current price of 399 yuan will make people feel that this product is relatively cheap, and there is no surprise of discount. Someone did such an experiment, they divided consumers into two groups and asked how much an anti-inflammatory drug was worth. Group 1: How much do you think this box of anti-inflammatory drugs is? Then the result is that most people estimate about 50 yuan.
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