Posting a video only takes a few minutes, even with a photo retouching service smartphone You can promote yourself. YouTube allows commercial use of its platform free of charge Enormous capacities. No matter how big your videos are, it won't be a problem on YouTube Unlimited number of videos. Do you still have things to say? Make another video. And another. And then yet another Instant feedback. The sooner you are able to measure the impact of your video, the better you will be able to predict your next move. What type of video do you want to produce? Once you have decided to create a YouTube video, you will need to choose the type of video you want to create. It is important that the style of your video matches your brand.

If your brand is light-hearted and fun, a humorous video might work just fine. Which will probably not be the case if your brand is, on the contrary, rather serious and traditional. Here are the main types of YouTube videos to think about The commercial is the most classic type of video. They've been around for decades (despite the decline of traditional television), and they still have a very bright future ahead of them. The video series A regularly updated video series usually includes one (or more) presenter speaking on a specific topic, usually for no more than 10 minutes. These types of videos are particularly suitable if you or someone in your company has a charismatic personality. The tutorial If you are particularly good at something in particular, chances are that others are looking for information on that particular subject.