It is not a content marketing strategy
Publicado: 14 Nov 2022, 07:56
What does it mean to be creative? You cannot be successful in content marketing without being creative. In a field crowded with competition, the reality is that there are only so many topics that can be written about … so the likelihood of you conjuring up a wholly new one is slim. (Sorry to burst your bubble.) Even if you do, one single totally-and-completely brand new idea is a post, or at most a series. But what you can do, every single day if you like, is come up with creative ways to educate your readers about topics they are more than likely already familiar with. Explain old advice in a new way.
Spin current events in a different direction. Or as seen above, combine philippines photo editor disparate topics into newly blended ideas. Creativity is not conjuring up new dots — everything under the sun has been done, remember? No, creativity is making connections others do not see between the dots that already exist. Edgar Allen Poe and sexy maids have been around for years and years and years. But it took creativity, and a bit of clever wordplay, to connect these dots. The result is a unique Halloween costume where the whole is far more entertaining than the sum of its parts.
Are you doing the same with your content? How to be creative with content marketing Look to Sonia’s post from yesterday for a lesson in content marketing creativity. A quick review of the post’s subheads shows that no single, brilliant, new idea is introduced in the post: Give yourself space to create Refine your strengths Beware of social media … These are all useful ideas, yes, but they are not new. Sonia did not create these ideas. What she did create is a smart, relevant, new way to package them: as “ways to protect your entrepreneurial confidence.” It’s a creative post comprised entirely of well-worn ideas.
Spin current events in a different direction. Or as seen above, combine philippines photo editor disparate topics into newly blended ideas. Creativity is not conjuring up new dots — everything under the sun has been done, remember? No, creativity is making connections others do not see between the dots that already exist. Edgar Allen Poe and sexy maids have been around for years and years and years. But it took creativity, and a bit of clever wordplay, to connect these dots. The result is a unique Halloween costume where the whole is far more entertaining than the sum of its parts.
Are you doing the same with your content? How to be creative with content marketing Look to Sonia’s post from yesterday for a lesson in content marketing creativity. A quick review of the post’s subheads shows that no single, brilliant, new idea is introduced in the post: Give yourself space to create Refine your strengths Beware of social media … These are all useful ideas, yes, but they are not new. Sonia did not create these ideas. What she did create is a smart, relevant, new way to package them: as “ways to protect your entrepreneurial confidence.” It’s a creative post comprised entirely of well-worn ideas.