Avoid this unpleasant feeling by setting photo retouching service up visual and/or sound feedback (rarer) so that your user knows that his request is being processed. This will reassure the visitor and prevent you from seeing him leave your site because he got impatient because of a button he thought was not working. Lacking inspiration? Here are 15 CSS animations to boost your call-to-action! 2. Don't let the crease rule The “fold”, the “waterline”… Call it what you want, but you will find many articles advising you to put your call-to-action above this line after which you have to scroll to see the rest of the page. Only problem you ask your customers to perform an action sometimes before they even understand the added value of your product or service.
According to marketingexperiments ' tests, sometimes a "long and ugly" page followed by a CTA can have amazing results. In their experiment, they got a 74% higher conversion rate than the control page with the call to action above the fold. This technique can be effective for products and services whose benefit is not immediately identifiable, as in this example where a think tank asked for donations. Read also CTA 6 common mistakes that make you lose conversions 3. Use first person A CTA is certainly design, but it is also words. And if the "you" is de rigueur in the body of your page, then try to put a little "me" or "my" in the text of the buttons. CTA button example web Copyblogger did the test between the control CTA and its new version (Treatment B above) they noticed a 24% increase in results.